Trust and Perceived Risk toward Actual Online Purchasing: Online Purchasing Intention as Mediating Variable
نویسندگان
چکیده
منابع مشابه
Purchasing a C_4 online
Let G be a graph with edge set (e1, e2, ...eN ). We independently associate to each edge ei of G a cost xi that is drawn from a Uniform [0, 1] distribution. Suppose F is a set of targeted structures that consists of subgraphs of G. We would like to buy a subset of F at small cost, however we do not know a priori the values of the random variables x1, ..., xN . Instead, we inspect the random var...
متن کاملPredicting online-purchasing behaviour
This empirical study investigates the contribution of different types of predictors to the purchasing behaviour at an online store. We use logit modelling to predict whether or not a purchase is made during the next visit to the website using both forward and backward variable-selection techniques, as well as Furnival and Wilson’s global score search algorithm to find the best subset of predict...
متن کاملOnline purchasing under uncertainty
Suppose there is a collection x1, x2, . . . , xN of independent uniform [0, 1] random variables, and a hypergraph F of target structures on the vertex set {1, . . . , N}. We would like to purchase a target structure at small cost, but we do not know all the costs xi ahead of time. Instead, we inspect the random variables xi one at a time, and after each inspection, choose to either keep the ver...
متن کاملPerceived risk and trust associated with purchasing at electronic marketplaces
Understanding consumer behavior is of vital importance to consumer oriented e-business models today. In this paper we report on a study into the relationships between consumer perceptions of risk and trust and the intention to purchase at a C2C electronic marketplace. Distinguishing for electronic marketplace settings is that consumer behavior is subject to perceptions of both selling party and...
متن کاملThe Moderating Role of Perceived Effectiveness of Third-Party Control on Trust and Online Purchasing Intentions
This study proposes a research model to understand the moderating role of customers’ perceived effectiveness of third-party control in the e-commerce environment on (1) the trust building process and (2) the effect of trust on customers’ online purchasing intention. The model was tested using a sample of 383 online consumers collected in New Zealand. The results show that perceived effectivenes...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Integrated Journal of Business and Economics
سال: 2020
ISSN: 2549-3280,2549-5933
DOI: 10.33019/ijbe.v4i1.248